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ACTE Members Only Workshops
THE CUTTING EDGE OF EDUCATION...
How to Build A Silver Bullet Machine™
(S101) Sunday, 12 October 13:00 - 16:00
Open to ACTE Members Only
This session is open to all members, but is particularly recommended for those
delegates electing to participate in the Advancing the Industry Workshop listed below.
Every organization strives to have a magic 'silver bullet'
-like a fantastic product or a great brand. But we all know that sooner or later, individual
'silver bullets' tarnish-products become obsolete, competitors steal the brand space, etc.
Smart organizations don't rely on a single 'silver bullet'-they have a 'machine' that builds
them. The machine isn't a kit-it's an organizational capability to have great ideas again
and again. Surely generating great ideas is all about genius, or luck or accident? No.
It isn't. If you want to find out how you too can generate great ideas on demand-build your
own 'silver bullet machine'-come to this action-packed, mind-stretching master class let by
British creativity guru Dr. Dennis Sherwood
Advancing the Industry Workshop
(M106)Monday, 13 October 10:15 - 13:00
Open to ACTE Members Only
ACTE is pleased to introduce an innovative pilot programme, Advancing the Industry Workshop at the ACTE Global Conference in Dublin. This session is different. This session allows delegates to spend three hours working in mixed teams to solve real industry problems. Under the guidance of Dr. Dennis Sherwood, participants will work in small teams to discuss, solve and share results about universal challenges facing corporate travel industry professionals. This is a rare opportunity to network with a select group of industry leaders and to contribute actionable ideas that will effect positive change for the entire travel community.
To ensure open and active contributions, participation in this event is limited to 50 delegates. Spaces will be allocated according to participant levels of experience on a fixed ratio of corporate and suppliers to ensure cross-industry balance. This opportunity is available to ACTE members only. Please indicate your wish to participate on the registration form and describe your travel industry background, including expertise and years in the industry.
Dennis Sherwood is the Managing Director of The Silver Bulllet Machine™ Manufacturing Company Ltd. which specialises in individual and organizational creativity and innovation. Based in the UK, his client list includes Nestle, Marks & Spencer, ALSTOM, National Grid Transco, Wedgwood, FremantleMedia and various government departments. Dennis was educated as a scientist at the Universities of Cambridge, Yale and California, and is a Sloan Fellow, with distinction, of London Business School. He was for 12 years an IT consulting partner with Coopers & Lybrand, and subsequently an Executive Director with Goldman Sachs, and Managing Director in the UK of SRI Consulting. Dennis is the author of eight books, including
Seeing the Forest for the Trees-A Manager's Guide to Applying Systems Thinking and Smart
Things to Know about Innovation and Creativity.
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