General Sessions
The conference will feature keynote speakers focused on winners - businesses posed for growth, technology on the edge of innovation, and strategists who believe in new possibilities.
Sunday, 3 October | 17.30 - 18.45
Design Matters
Fabio Sergio
Executive Creative Director
frog design
Unbeknownst to most of us, the world of design affects everything we see, use, and experience. By understanding more about how design is evolving to tackle ever-larger issues we will discover the implications of design on our business lives and travelers’ user experiences. For example, what are the pain points for business travelers? What will the future travel experience look like?
Fabio Sergio, Executive Creative Director at frog design, will give us a glimpse into the design mind, describe where design is going, and explain why it matters.
frog design is a global innovation firm that works with the world's leading companies, helping them to create and bring to market meaningful products, services, and experiences. Frog's clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands.
Compliments of:
Industry Perspective
Joachim Hunold
CEO
Air Berlin PLC
On behalf of:
Monday, 4 October | 09:00 - 10:15
Innovation through Improv
Facilitators:
Jon "Pep" Rosenfeld, Owner - Artistic Director, Boom Chicago
Greg Shapiro, Actor-Writer-Improviser, Boom Chicago
By design, each of the conference’s keynote sessions is focused on The Future, and the approaches needed to thrive in a world where the rules have been redefined. Whether it is Apple describing trends in mobile technology, frog design revealing why design matters, or experts clarifying the impact of emerging economies, the presenters share the insights and strategies you need to succeed. This keynote session provides yet another indispensable addition to your toolkit – using improv to spark innovation.
Amsterdam-based Boom Chicago has created a one-of-a-kind, interactive learning experience for ACTE attendees to learn, first-hand, how to apply relevant principles of improvisation. After all, business is one big act of improvisation requiring the foresight and agility to leverage long-term relationships and to adjust to change in real-time. Prepare to be challenged, inspired, and even entertained during this creative, thought-provoking session, designed to help you adapt and respond to inevitable unknowns.
Compliments of:
Industry White Paper
Travel Management in China - Challenges, Opportunities, and Growth
Explosive growth expected!
The rate of business travel growth is forecast to accelerate: China is currently the third - largest business travel market in the world, and will be the second largest by 2020.
Air China estimates that only 10% of Chinese companies have adopted any practices that westerners would dedine as travel management.
See Conclusion for more information on the barriers to evolution in travel management and the factors that are likely to lift those barriers.
On behalf of:
Industry Perspective
Mr. Marie-Joseph Malé
Managing Director
SkyTeam
On behalf of:
ACTE / MasterCard Award
On behalf of:
Monday, 4 October | 16.30 - 17.30
The Changing Economic Outlook and its Impact on Our Industry
In the global economy of the 21st century, the so-called BRIC countries (i.e., Brazil, Russia, India, and China) have been assuming a greater role, shaking up the existing order and generating waves of uncertainty around the world. How will the world be reshaped by their emergence? What will be the impact on European economies? How does this new economic order impact our industry? For example, who is the new traveller? How they are travelling? And where they are going? Linda Yueh, BBC commentator and London Business School economist, will interpret the changing economic outlook while Bob Lange, Head of Aircraft Interiors Marketing for Airbus, draws parallels to advancements in the commercial aviation industry.
Commentators:
Linda Yueh, BBC Business Commentator & Economist
Linda Yueh is a Fellow in Economics at the University of Oxford and Visiting Professor at the London Business School. Linda has been chosen as one of the "Business Thinkers 50", and is regarded as one of the most respected business commentators in the world. She is a regular contributor to the BBC “World Business Report” programme on BBC 1 and BBC World News covering global economic, financial and business issues.
Bob Lange, Head of Aircraft Interiors Marketing, Airbus
In 23 years with Airbus, Bob Lange has fulfilled a variety of roles including airline marketing to key accounts in North America and Asia, product management, new product development, brand communications and product strategy. Bob has been closely associated with every new Airbus long range aircraft launch over the last 15 years, of which 5 years were spent primarily on the A380 cabin. Since 2007, he has led the Aircraft Interiors Marketing team, covering all current and future Airbus cabins. Bob is an Aeronautical Engineer and a Fellow of the Royal Aeronautical Society.
Compliments of:
Industry Perspective
Martin Cowley
Senior Vice President, Europe/Middle East/Africa
Sabre Travel Network
On behalf of:
Tuesday, 5 October | 09.15 - 10.30
Re-evaluating Alternate Futures for the Travel Industry
Facilitator:
Drs. Jan Nekkers
Founder of Futureconsult & Master Class Instructor at Nyenrode
Scenario planning is a methodology used by many leading organizations to broaden strategic understanding of possible future events. The process is designed to stimulate creative thought, collect and analyze information, and build a series of alternate futures. In this thought-provoking session, participants will gain a greater appreciation of the forces reshaping the travel industry and a high-level understanding of how to use scenario planning as a strategic tool. Following the keynote presentation, attendees will participate in small working groups to define one of five compelling alternate futures for the travel industry.
Industry Requirements for EC261 - Clarification from the European Commission
Veronica Manfredi
Member of the Cabinet, Commissioner for Transport
European Commission
The volcanic ash cloud that closed most European airports earlier this year created renewed in interest in EC261, the law requiring airlines to pay penalties to travelers for flight interruptions or cancellations. EC261 has been a source of friction in the industry since it was adopted in 2005, partly due to limited awareness of passengers’ rights, murky enforcement (especially among non-European carriers), and penalties for activities and events that are outside of the airlines’ control. Veronica Manfredi member of the Cabinet for the Commissioner for Transport, will provide clarification on the legal requirements of EC261 and highlight the EC’s efforts to educate travelers about the law.
Industry White Paper
Dynamic Pricing: Seeking a Win - Win for the Hotel – Corporate Buyer Relationship
The whitepaper will explore the current perspective on dynamic pricing strategy in the hotel spend category among corporate buyers, determine awareness of tools in the marketplace that facilitate budgeting and auditing for the dynamic pricing environment, and evaluate its acceptance as a basis for corporate hotel programmes.
On behalf of:
Sponsor Industry Perspective
Albert Pozo
VP, Multinational Business & Corporate Travel
Amadeus IT Group
On behalf of:
Tuesday, 5 October | 16.15 - 17.15
Could You Do More to Keep Your Travelers Safe?
Mark Hide
Founder, Planet Wise &
Regular contributor to the BBC, CNN & SkyNews
Mark Hide contends the more your employees travel, the greater their complacency. He also believes the majority of organizations – except those that regularly travel to hostile environments – are not adequately preparing business travelers to avoid risks to their personal safety or legal complications related to compromised documentation. This quick-paced, eye-opening presentation highlights the greatest risks your travelers face, and identifies specific strategies travel managers can employ to safeguard your travelers, protect their documentation, and preserve your corporation’s reputation.
Compliments of:
Sponsor Industry Perspective
Floyd Widener
SVP Sales & Global Program Management, Europe, Middle East & Africa (EMEA)
Carlson Wagonlit Travel
On behalf of:
