Press Release

For Immediate Release
3 October 2010

ACTE “app” Puts Conference Schedule, Attendee List, Social Networking Tools and City Resources at Delegates Fingertips

Berlin, Germany --

A new mobile “app” developed for the Association of Corporate Travel Executives (ACTE) will help attendees at the organization’s Global Education Conference in Berlin, 3-5 October 2010, efficiently manage their time at the event, network with one another and navigate Germany’s capital.

The app provides participants with access to a full range of conference information via their iPhones and Blackberries, as well as through the association’s mobile Web site.

Sponsored by BCD Travel and powered by QuickMobile, the app features the conference program, attendee list, delegate messaging, sponsor information, a Berlin City Guide, Twitter and Facebook access, and more.

“Our objective is to provide information and bring people together, and this new app will be a tremendous enhancement to our conference,” said ACTE Executive Director Ron DiLeo. “The tool will shrink the time it takes participants at the conference to share an idea, pass along a solution or just find each other amid busy conference schedules.”

Coupled with the power of a handheld device, the new app also reduces the paper clutter typically produced by conference participants.

“BCD Travel is excited about bringing ACTE conference delegates this clever, practical and green tool that promises to enhance their experience at the event,” said Ilona De March, BCD Travel EMEA president. “In providing ACTE conference attendees with useful mobile technology, we hope to demonstrate our commitment to helping companies harness emerging technologies to influence business travelers and achieve travel program goals.”

The ACTE Berlin Conference app is designed to work with nearly all handheld devices. For attendees with an iPhone, it can be loaded directly from the Apple App Store through by searching for "ACTE Berlin." Blackberry owners can download the app from http://acte.quickmobile.com/bb. For all other devices with Internet access, visit the fully functional mobile Web site at http://acte.quickmobile.com.

In addition to resources open to the public, ACTE’s mobile app also provides services, such as the attendee list and participant-to-participant messaging exclusively to conference registrants.

For more information, contact:
Debbie Flynn
CEO
Brighter Group
The Pod, London's Vertical Gateway
Bridges Wharf, Battersea
London SW11 3BE England
T: 020 7326 9880
F: 020 7326 9890
E: [email protected]
W: www.brightergroup.com