Press Release
For Immediate Release
13 March 2008
CANADIAN TECH JOURNALIST AMBER MACARTHUR TO SPEAK AT ACTE WASHINGTON, D.C. CONFERENCE
Alexandria, Va. -- The Association of Corporate Travel Executives (ACTE) has signed on the foremost expert in the field of social networking as the fifth keynote speaker for the association's Global Education Conference in Washington, D.C. on 18-20 May 2008. Internet media guru Amber MacArthur – reporter, commentator, and consultant – will define the realities, practicalities, and pitfalls of social networking for the business travel management community.
"The newest development in business travel management communications is social networking, which incorporates blogs, videos, and user-generated content to build awareness and support for corporate programs," ACTE President Richard Crum, said. "With so many business travel industry suppliers and organizations currently rushing social networks into implementation, there couldn't be a more pertinent speaker for this conference."
MacArthur has had a distinguished career as a consultant for Hewlett-Packard, Bell, Microsoft and Adobe in the research and design of the latest Web networks. She is the co-founder of Arktyp (which designed TWiT.tv – one of the most influential podcast networks in the world) and served as a strategist for Razorfish. She was recently hired by motivational speaker and author, Tony Robbins, to oversee the strategic direction for his new social networking site.
MacArthur is especially appropriate for ACTE, considering the association was the first to offer a social network – ACTE Interactive – to the business travel industry a year ago as a benefit to its members. The association's leadership foresees social networking as becoming the mainstay of functions like benchmarking, but also as replacing standard surveys and position statements with dialogue.
"Communications and education in the business travel management profession stand to gain a great deal from the power of social networking," said MacArthur. "This kind of cyber networking gives you instant access to the latest trends and issues in any industry, as well as to individuals and groups of people not within your normal circle. It's truly the wave of the future."
MacArthur is slated to give her keynote presentation on 19 May 2008 at 4:45p.m..
ACTE's Global Education Conference in Washington, D.C., 18-20 May 2008 has already set the benchmark for innovation. Combined with Business Travel News' Corporate Travel World, the program offers far more educational options to participants, while consolidating reduced registration fees and time spent out of the office. Furthermore, the agenda offers a track of courses designed and conducted by the McDonough School of Business, Georgetown University. Full conference details are available at www.acte.com.
ABOUT ACTE:
The Association of Corporate Travel Executives (ACTE) represents the global business travel industry through its international advocacy efforts, executive level educational programs, and independent industry research. ACTE's membership consists of senior travel industry executives from 82 countries representing the €200 billion business travel industry. With the support of sponsors from every major segment of the business travel industry, ACTE develops and delivers educational programs in key business centers throughout the world. ACTE has offices in Africa, Asia-Pacific, Canada, Europe, Latin America, Middle East and the United States. For more information on ACTE, please go to www.acte.org.
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Media Contact:
Jack Riepe
ACTE National Communications Director
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c: 1-610-256-0124
e: [email protected]
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T: 020 7326 9880
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