AIRFARE STRUCTURE REFORM TASK FORCE

FOCUS:

  • To facilitate an industry-wide discussion surrounding the current airline financial crisis, and specifically, the need for airfare structure reform. Without airline industry recovery, rental car, hotel, GDS, Travel Management Company and other sectors will not likely fully rebound.
TASK FORCE MEMBERS:

    Robert McGurk, Vice President, Corporate Travel Services, Turner Broadcasting - Task Force Chairperson

    Thomas Barrett, Global Strategic Sourcing Director, American Standard Companies

    Peter Buchheit, Director, Travel & Meeting Services, The Black and Decker Corporation

    Colleen Guhin, Strategic Sourcing Manager, Travel & Telecommunications, ON Semiconductor

    Cindy Heston, Manager, Corporate Travel - Worldwide, ThomsonKeyMRO

    Cheryl Hutchinson, Customer Advocate, Travelocity Business

    Greeley Koch, Senior Vice President, Sales & Marketing , Navigant

    Mark Williams, Director, Travel & Meeting Management, PricewaterhouseCoopers, LLP

PROGRESS:
  • October 2003 - ACTE presents member survey results and analysis in the ACTE Global Business Journal - Fall 2003 issue, titled "Air Fare Reform: Update"
  • August 2003 - ACTE conducts member survey to assess progress to date toward airfare structure reform as outlined in its white paper.
  • April 2002 - ACTE issues its white paper "The Need For Domestic U.S. Airfare Structure Reform: A True Customer-Supplier Partnership," at the ACTE Global Conference in Montreal, The white paper includes:
    • An analysis of the crisis facing the U.S. airline industry
    • A definition of airfare structure reform
    • Evidence of the need for reform
    • Where reforms are needed
    • What customers are seeking
    • Possible paths toward reform
  • March 2002 - ACTE, in collaboration with the Business Travel Coalition (BTC), conducts a comprehensive survey of major U.S. buyers of commercial air transportation services to obtain a detailed understanding of the marketplace today and projections for 2003.
  • January 2002 - ACTE issues its "Sense of the Industry Report" outlining strategies for travel industry recovery. The report identifies airline airfare structure reform as a critical strategy for ensuring a return of business travelers, in significant numbers and at profitable yields.
  • September - December 2001 - ACTE conducts a series of Industry Summits to identify strategies and ideas for travel industry recovery following the tragic events of September 11.


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