The discussion
and Q&A; focused on security; many of the same concerns that
were raised in Washington were raised in this Summit. In an
effort to avoid redundancy, only new insights gained will be
reported here. In particular, the group advanced the work of
previous Summits in the area of communications and industry
public relations.
It was
generally agreed that while there has been progress in strengthening
airport and airplane security measures, it is perceived that
the media has focused on the negatives much more than the positives.
For example, we read about how reporters from one New York City
publication were able to get through airport security with knives.
However, there is a sense that the many successful airport security
interventions with respect to knives and other potential weapons
are not receiving the same press attention.
No one
at the Summit was arguing that there are not important security
issues that need to be dealt with aggressively. Indeed, there
are many. Instead, the group believed that the facts-discomforting
ones as well as comforting ones-need to be laid out for the
traveling public along with a straightforward assessment of
security risks present in the air travel environment. Done correctly,
travelers will be able to put the risks and rewards of travel
into proper perspective and make an informed and rational judgment
with regard to travel plans.
In support
of this communications imperative, it was widely accepted that
there needs to be accountability with respect to commitments
made. The government, airlines and airports should be held to
their implementation plans for new safety measures. A sort of
"report card" would be useful that holds all parties' feet to
the fire. We do not want to have a repeat of the PanAm 103 situation
where important recommendations were never implemented.
It was
strongly felt that the travel industry rather urgently needs
an overall public relations campaign to reach travelers with
clear, fact-based assessments of security risks and improvements
against plans. Such a campaign is seen as required to shorten
the amount of time it will take for the industry to recovery.
A fast industry recovery will impact workers less onerously,
and the number of competitors from all industry segments that
survive will increase. We need to think about and seek to preserve
as many competitors for the long-term health of the competitive
structure of the business travel industry as possible.
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