The need
for working toward greater trust among the principles in the
industry-GDSs, TMCs, buyers and suppliers--was discussed. It
was stated that the sheer volume of airfare changes (over 1
million on some days) was sufficient to generate mistrust. Likewise,
overrides, system access fees and GDS rebates continue to fuel
an environment of mistrust.
There
was discussion about the need for a more rationale and simplified
airfare structure. Airline policies regarding non-refundable
tickets produced a lively discussion. For example, some airlines
have an initial deadline for TMCs issuing a new ticket for rescheduled
travel at the 12-month period, but allow individual travelers
to secure a new ticket after 12 months by calling the airline
directly. Confusion and much administrative work can result
from these policies.
Buyers
are seeking a simplification and standardization of the airfare
structure. There was recognition that in order to move in that
direction that true buyer-supplier partnering would be necessary.
For example, if buyers want airlines to offer a new type of
fare structure, then ironclad commitments by the buyer would
be necessary.
The summary-level
sense was that if the industry is going to emerge from this
crisis smaller, and more expensive from the customer's perspective,
then thew industry should take this current opportunity to solve
some intractable problems such that all parties operate more
efficiently and productively in the future. Buyers expressed
a willingness to "partner" so long as a substantial number of
buyer concerns, frustrations and problems are addressed by suppliers.
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