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Building International Community in the Brazilian Market
Sao Paulo, Brazil
8 November 2006
Brazil is looking outside its borders for new growth opportunities as it economy surges. This educational event will straddle the boundary between conditions that characterize the Brazilian market and those facing the international business travel community.
This will offer attendees a broad perspective that can effectively be applied to their own companies, whether they are focused on the Brazilian or global marketplace.
Agenda
08:30 – 09:30 |
Registration and Breakfast |
09:15 – 09:45 |
Forecast for Economic Growth in the Latin American Region: Wheels of a Growing Economy are Greased by a Strong Airline IndustryA senior executive from British Airways will discuss their projections about economic growth in the region and the interdependence between the economy and a strong international transportation system. Presenter: |
09:45 – 10:30 |
SOURCING PAYMENT SOLUTIONS/BRAZILIAN MARKET OPPORTUNITESThis session will provide a step-by-step plan for initiating a credit card sourcing project that you can take back to your company and implement immediately. Moderator: Presenter: |
10:30 – 11:15 |
CHANNEL FRAGMENTATION / CONTENT INTEGRATION AND ITS COST Who is going to pay the bill?How are Brazilian airlines planning their expansion and distributing their product outside the Brazilian borders. Commissions that come from suppliers are obscuring the costs associated with channel fragmentation—supplier inventory that is distributed through GDS, proprietary supplier Web sites and third parties. However there are costs in terms of efficiency, traveler tracking and stop gap technology development that is being borne by both the TMC and the corporation. This session will explore these hidden costs and attendees will have a better understanding and maybe we can even start designing the future. Moderator: Presenter: |
11:15 – 11:30 |
BREAK |
11:30 – 12:00 |
HOW TO WRITE AN EFFECTIVE BUSINESS PLAN. And the secret is?Senior management receives requests for initiatives from many different areas of the corporation. Those which show alignment with the corporation’s mission and realistic return on investment (ROI) are more likely to be “green lighted”. Learn the key aspects of a successful business plan that is guaranteed to secure senior management approval. Presenter: |
12:00 – 13:00 |
BRUNCH |
13:00 – 14:00 |
ROUND TABLE SESSIONThis facilitated discussion will engage all attendees in discussion of procurement from two distinct perspectives—buyer and seller. The dialogue will provide an opportunity for a better understanding of the challenges each side faces in working towards success. |
14:15 – 14:30 |
WRAP UP AND FINAL WORDS |