PCMA Masters Series: Word of Mouth Marketing
Washington, D.C.
15 May 2008
Ronald Reagan Building and International Trade Center
Create A Buzz About Your Meetings…
Join John Moore, marketing mastermind behind Starbucks and Whole Foods, to learn why word-of-mouth (WOM) marketing is the most influential marketing medium and how benchmark businesses are generating WOM. Discover how you can make WOM work for your own organization, begin reshaping attendee experiences, and start making your common practices uncommon.
Moore's experiences with Starbucks and Whole foods have helped transform the way businesses look at marketing and branding. You'll leave inspired to adopt Moore's innovative and proven tactics to build your own meetings and events!
At this energizing event, you will:
- Find out how to create compelling and memorable experiences for your attendees.
- Learn Moore's ten marketing ideals which will spur your thinking.
- Discover the difference between capturing and garnering customer intention.
REGISTER NOW!
PCMA is pleased to offer ACTE members a special discount for this event. Enter the code “WOM” when registering and receive the low $55 member-rate.
Agenda
| 08:00 – 08:30 |
Registration & Continental Breakfast |
| 08:30 – 10:30 |
ProgramABOUT JOHN MOORE |