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Advancing the Industry Award View 2007 Award Winners






ACTE LATIN AMERICA COMMUNITY: THE MEETING LIKE MINDS

Sao Paulo, Brazil
11 December 2007
UCA – Universidade Corporativa ALATUR
Edifício Itália – Av. São Luiz, 50 – 6 andar

Participating , building partnerships , debating, will be extremely positive for Latin America Corporate Travel professionals. ACTE is the perfect environment for insightful, motivated people to come together and work closely to build a solid community of like minds.

The sessions in this Executive Forum will share trends, opportunities, and challenges the industry can expect to see emerging.


***Bring a Corporate Buyer Guest for free***
Bring a corporate buyer guest for free! Register and pay for yourself and receive a 2nd registration for a corporate buyer registration for free (corporate buyer must not currently be an ACTE member). So bring a client or a potential client! To register the complimentary corporate buyer guest, complete the online registration form and enter COMBO-(SOBRENOME/NOME) followed by your name in the Promo code box

THE JOINT ACTE/FAVECC/TMG EXECUTIVE FORUM

View Portuguese Version

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Agenda

08:30 – 08:50

Breakfast
Registration and Welcome Remarks from Masters of Ceremony

Beth Wada Managing Director
FerWa Strategic Planning

Omar Rosas Ramirez Supply Office Executive Manager , Unibanco

08:50 – 09:00

Brazilian airports: Time to revert the announced chaos!

By Rubem Tavares, Editor in chief , Business Travel Magazine

09:00 – 09:30

MIAMI GLOBAL EDUCATION CONFERENCE

Aviation Trends: Latin America and beyond
Pedro Heilbron , Chief Executive Office – Copa Holdings S.A

09:30 – 11:30

THE NATURE OF CORPORATE RESPONSIBILITY: Increasing the understanding of CSR

To whom does CSR matter? On what issues are companies innovating the most? Does CSR have an impact?

Understanding that corporate social responsibility is an essential part of long term value creation, a coalition made up of government, business and travel industry are advancing the cause of sustainability. This session will offer perspectives from each on:


  • Expectation of the value that a sustainable direction will deliver

  • What steps have been taken

  • Quantifiable results


This result driven approach will include a:

Government perspective: Corporate responsibility sets the terms of an implicit contract between companies and society. Governments that promote corporate social responsibility have a better chance of attracting foreign investment. What was the plan, what has been done and where are we now.

How is the travel industry in Brazil involved: What benefits and constraints do businesses
face when implementing innovative CSR solutions . Corporate image, market share, business’ efforts to support sustainability . What has been done and what has been achieved.

Panel:
Helio Martins, Director Sales & Lease Hertz International
Silvia Camargo ,Gerente Geral de Marketing - Gol Transportes Aéreos S.A
Ma. de Nazaré G. Sousa, Gerente de Responsabilidade Corporativa -
Gol Transportes Aéreos S.A

The business case: Business potential and case study Bradesco
Corporate responsibility is an essential part of long-term value creation.
Understand and communicate the key issues related to carbon emissions and managed travel in the brazilian market .
Understand the reasons, the project , what has been achieved and what is left to be done. 

Presenters:
Jean Philippe Leroy, Diretoria de Responsabilidade Social, Banco Bradesco S.A.
Luiz Carlos Costa Gerente Ejecutivo Chefe Recursos Humanos , Banco Bradesco S.A.

Moderator: Samir Andraos, President AIM, Aim International Management

Audience interaction after each presentation

11:30 – 11:40

Refreshments Table

11:40 – 12:15

The value of alliances: The relationship customer/supplier

Creating value-based relationships: no matter which side of the bargaining table you sit on, understanding your – or your customers’-unique value orientation is essential to crafting “win-win” deals.
The best you meet your costumer’s value orientation, the better you optimize the sales process and minimize fires post implementation.
This session will analyze what customers need to do their jobs most efficiently and what they value most from suppliers.

Presenter:
Maria Elisa Korte, Group Director Account Management, LATAM – Carlson Wagonlit Travel
Ricardo Marques - General Electric

12:15 – 12:30

Wine and Cheese Break

Enjoy a relaxed business atmosphere, get yourself a glass of good wine and cheese or refreshments and prepare for a 45 minute discussion among your peers.

12:30 – 13:15

The value of alliances: The relationship customer/supplier

Round table discussion to examine customer/supplier expectations, value and partnership.
Facilitators:Francisco Leme, Director Jetstream FAVECC

13:15 – 14:30

ACTE Closing Remarks

ACTE Closing Remarks
Lunch compliments of Sol Melia

Forum Location and Hotel Accommodations

UCA – Universidade Corporativa ALATUR
Edifício Itália – Av. São Luiz, 50 – 6 andar
“ACTE apoia iniciativas como a UCA-ALATUR”

Planning Committee

Master of Ceremony of the event:
Elizabeth Wada , Managing Director FerWa Strategic Planning
Omar Ramirez , Superintendente Unibanco

Committee:
Francisco Leme, Director Jetstream
Luiz Carlos Costa Gerente Executivo Chefe Bradesco
Samir Andraos , AIM Aim Internacional Management

Supporting Organizations


Association Technology and Web Solutions - NFi STUDiOS