Press Release
For Immediate Release
9 August 2010
ACTE Names BK Sim as Regional Director For Asia-Pacific
Alexandria, VA --
The Association of Corporate Travel Executives (ACTE) has named Beng Khoon (BK) Sim Regional Director, Asia-Pacific, effective 16 August 2010. According to an announcement by ACTE's Executive Director Ron DiLeo, Sim, who is a 13 year travel industry leader, shares the association's vision and commitment to continued industry growth in the region.
Sim has held leadership positions with organisations such as TNT Express (Worldwide) Singapore, Rosenbluth International, Alliente (Lucent Technologies), Singapore Tourism Board and Global Refund. He is an authority in the functional areas of strategic planning, business development, sales & marketing, strategic account management, and industry development. Sim's professional influence extends throughout Hong Kong and Taiwan, as well as the entire Asia-Pacific Region.
Sim, who is fluent in Mandarin Chinese, holds a Bachelor of Arts and an MBA from the National University of Singapore. He has continued to broaden his knowledge ba
"BK’s years of experience in the business travel industry and the Asia Pacific region in general, make him a great match for ACTE's current Asia-Pacific programmes," said DiLeo. "Having worked with BK when he was at Rosenbluth International, I know that his talents will take ACTE and business travel management in the region overall to an entirely new level."
Sim starts just one week prior to the ACTE Asia-Pacific Regional Education Conference being held in Singapore, 25-26 August 2010.
For more information, contact:
Debbie Flynn
CEO
Brighter Group
The Pod, London's Vertical Gateway
Bridges Wharf, Battersea
London SW11 3BE England
T: 020 7326 9880
F: 020 7326 9890
E: [email protected]
W: www.brightergroup.com