Press Release
For Immediate Release
16 August 2007
ACTE Asia-Pacific Education Conference Identifies Three Key Growth Areas for Industry
Alexandria, Va -- The Association of Corporate Travel Executives (ACTE) has identified three issues as rising challenges in the Asia-Pacific market, with the potential for substantial impact on business travel policy. These are: finding and deploying talent in building successful organizations; evaluating the true status of Corporate Social Responsibility within the travel industry; and educating personnel on global business skills, as well as, the ability to adopt to cultural differences and economic business models. Each will be addressed as a keynote presentation at ACTE’s Asia-Pacific Education Conference 22-23 August, 2007.
“These topics are especially pertinent to the Asia-Pacific region, where business travel departments are experiencing rapid growth in a volatile economy,” said ACTE’s Executive Director Susan Gurley. “Our goal is to assist the industry in staffing its requirements, providing personnel with effective strategies, and do so in a manner that protects the environment.” Gurley added that there is an additional challenge in finding a message to appeal to multiple corporate and national cultures spanning dozens of countries within one region.
Ian Till's keynote address -- titled “The Westernization of Talent Management Practices - An Unstoppable Trend” -- will reveal the latest developments in building successful organizations. Till is an expert on talent and leadership, and will focus his presentation on the issues that corporations in Asia must address in developing a blend of management that works best for their individual situations. He will also discuss the latent potential of the Asian psyche in establishing new benchmarks of business excellence, and whether or not the westernization of talent management practice is an unstoppable trend.
Murray Hogarth,a leading environmentalist, will conduct his keynote presentation: Climate Control – Reduce CO2 Emissions Now. Hogarth holds numerous positions, including strategy project leader at Ecos Corporation, a business associate of Social Enterprise, a board member of the Environmental Defenders Office of NSW, author of the recently published book on sustainable business, The Third Degree, and has a 21 year career in both print and television journalism. When examining the question of CO2 emissions in travel, and its link to rising temperatures Hogarth will discuss the need to re-engineer the energy economy of the world in the coming decades to avoid an environmental crisis.
Dr. Ed Cohen, Senior Vice President, Satyam School of Leadership, Satyam Computer Services Ltd., will present “Traverse the Divide.” This is an animated discussion on how companies have revived innovation and accomplishment by assuming efficient value creation tactics for empowering a diversified workforce operating in different countries, cultures and time zones. Businesses in today’s borderless global marketplace face unprecedented challenges. The emergence of the knowledge economy has demanded that business leaders become global leaders. Dr. Cohen, a distinguished corporate leader, has a range of expertise aimed at helping customers re-engineer and re-invent their businesses to compete successfully in an ever-changing marketplace.
For more information, contact:
Debbie Flynn
CEO
Brighter Group
The Pod, London's Vertical Gateway
Bridges Wharf, Battersea
London SW11 3BE England
T: 020 7326 9880
F: 020 7326 9890
E: [email protected]
W: www.brightergroup.com