For Immediate Release!
November 18, 2002
ACTE Cites Simplified Fares By American Airlines As A Major Step Toward
Airfare Rationalization
(Alexandria, VA -- Nov. 19) The airline industry may actually say "bye-bye
to the 'Y' fare," if marketing test by American Airlines should become a
new standard, according to a statement issued today by the Association of
Corporate Travel Executives. The carrier is testing a simplified fare
structure in 23 domestic city-pair markets.
"The test fares offered by American accomplish two objectives initially
outlined by ACTE in our white paper last spring," said Nancy Holtzman,
ACTE's executive director. "They simplify the choices and narrow the gap
between business and leisure fares." Holtzman acknowledged that the new
fares also significantly lowered the price of first class and full coach
travel.
"We regard both of these considerations as an important part of airfare
rationalization, and would like to encourage American to increase the
number of test city pairs," said Holtzman. She acknowledged that another
equally important part of rationalization was the ongoingrelationships
between airlines and high volume corporate consumers. "Maintaining these
relationships maybe one reason why a simplified fare program will work now
as opposed to a similar proposal first introduced in 1992.
For more information, contact:
Jack Riepe, ACTE Communications
1-610-256-0124 or [email protected]
Founded in 1988, the Association of Corporate Travel Executives (ACTE) is a member-driven organization wholly dedicated to the science of business travel management with an international constituency. ACTE membership totals more than 2,400, including business travel executives in Asia-Pacific, Canada, Europe, Middle East, Africa, Latin America and the United States. The organization is headquartered in Alexandria, Va., with regional offices located in Brussels, and Singapore. ACTE's web site is www.acte.org.
