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ACTE's 2004 Executive Forum Series: Where issues are discussed,
insights shared and solutions formed.
Sydney, Australia
March 4, 2004
Swissotel Sydney
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One-way ACTE advances the business travel industry is by providing regional venues for business travel professionals to exchange insights, share knowledge, and debate hot topics. When you participate in an ACTE Executive Forum, you'll benefit from the combined talents of ACTE's 2,500 international members - all dedicated to professional growth through the constant identification of emerging issues, continuing education and on-going peer networking.
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Agenda |
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1200 - 1230
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Registration
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1230 - 1245
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Opening Remarks
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1245 - 1300
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ACTE Introduction and Update
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1300 - 1430
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Lunch and Keynote
Do Low Cost Carriers See the Difference Between You and the Leisure Traveler?
Objective: Attendees will understand if Virgin Blue has a strategy and its elements for the corporate market.
Do all derriere's look the same to a low cost carrier? Learn from successful entrant Virgin Blue, who they are targeting with the recently announced service upgrades and what are the elements of their strategy to gain a stronghold in the corporate market.
Speakers:
Jon Marshall, Global Sales Manager, Virgin Blue
Ian Thomas, Senior Consultant, Centre for Aviation
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1430 - 1530
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Educational Session
The Other Shoe Drops
Objective: Through moderated discussion attendees will understand implications of deregulation of the GDS industry, and particularly the new models and relationship travel programs are likely to be face with as a result.
On the heels of the Jan. 5 announcement by the US Department of Transportation that effectively deregulated the GDS industry, British Airways took the bold step of announcing its new relationship with the GDS industry. Are other airlines likely to follow and what are the implications for a managed travel program. Learn from multi-perspectives the likely scenarios that will emerge and the new relationship travel managers may find themselves entering.
Moderator:
Geoff Fairall, General Manager NSW, BTI Australia
Presenters:
Stephen Dickey, Head of Sales, Northern Region, Sabre Pacific
Jenny Watson, Corporate Travel Manager, John Holland Group
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1530 - 1600
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Coffee Break
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1600 - 1645
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Roundtable
Where's Your Business Case?
Objective: Attendees will be able to identify the components of a solid business for self booking tools, which will lead to the creation of their own business case for presentation to their companies.
Many Australian companies find themselves either at the cusp of implementing self booking tools or evaluating their implementation. And just as many have lost sight that implementation is not the goal but rather high usage that results in bottom line savings. High usage can be achieved either through the carrot or stick approach but who is holding the carrot or stick is the critical element. If senior management is not engaged in the self booking tool decision, usage goals are rarely achieved. Learn how to create a business case that results in your senior management becoming a stakeholder in the ROI of your company's self booking tool.
Presenter:
Damon Rapke, Procurement Category Manager
Pacific Brands
Facilitator:
Jeff Corcoran, Multinational Sales Director Asia Pacific
Carlson Wagonlit Travel
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1645 - 1700
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Closing Remarks
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1700 - 1800
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Cocktail Reception in the Foyer
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Forum Location & Hotel Accommodations |
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Swissotel Sydney,
68 Market Street, Sydney
NSW, Australia
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