(T106)
Middle Eastn - Navigating the Nuances

Despite political upheavals in areas of the Middle East, many countries have seen their economies blossom and diversify over the last decades. The United Arab Emirates (UAE) is a perfect illustration of a country focusing on the travel industry for future sources of revenue as exemplified by the growth of locally-based airlines that are among the most profitable carriers in the world. This session will explore how this region is approaching travel management differently than Western Europe or North America and why travel management companies in that region are likely to continue to see their travel budgets grow in the coming years. In addition, participants will learn how to take advantage of the sky-rocketing MICE market as well as examine the various cultural nuances of doing business in the Middle East.