(T104)
India - Dealing With Demand

India made the astonishing transformation from one of the world’s least-developed nations to a global player in many industries including pharmaceuticals, cement, and supercomputers. India has a distinct edge in global competition due to its highly skilled managerial and technical workforce and a middle class whose size exceeds the population of both the U.S. and European Union. However, the rapid pace of business development has created an environment wherein demand for travel products and services far outpaces supply. This session will explore the unique challenges of travel management in India’s dynamic market.