(T101)
Asia-Pacific - Dealing With Diversity

Asia is incredibly heterogeneous with 23 different countries, 14 different styles of government, and dozens of different languages and dialects. It is still a highly regulated marketplace with protectionist tendencies and intense competition. This combination of diversity and regulation often presents significant challenges to companies conducting business in Asia. A panel of experts will advise on choosing an agency partner, obtaining buy-in from travellers resistant to change and directives, and handling supplier selection where personal relationships typically drive business decisions.

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