(M104)
Optimising Online Usage

Adoption rates for self-booking tools still vary widely across Europe with room for improvement. As many travel managers can attest, installing an on-line booking tool is easy—getting high utilisation is not. This seminar is designed to help you understand what travel purchasers can do to increase on-line booking tool utilisation and improve ROI. Featuring results from a white paper on Today’s Self-Service Culture and the Impact on Travel Purchasing, this seminar focuses on overcoming the cultural barriers—both geographic and corporate—to increasing adoption rates.