Maximizing Meeting Value and Measuring ROI – A Real-world Case

Online
19 August 2009
The Webcast will begin at 12:00 PM EST (GMT-05:00) and conclude at 1:00 PM EST (GMT-05:00)

This is an advanced Webinar presented by ACTE for corporate meeting executives interested in improving their abilities in Defining Value, Designing Value and Measuring Value for their organization’s meetings.

State-of-the-art strategic meeting ROI results measurement methods and technologies will be presented by leading practitioners in the field.

•    Learn how Todd Hanson, a Certified ROI Professional and President/Founder of Catalyst Performance Group, delivers credible meeting ROI measurement for his clients, which enables them to justify, defend and continuously improve their meetings and events.

•    Hear first-hand from Mike Sengstock, VP Sales and Marketing, Clark National, about his experience with ROI measurement for his company sales meeting, how the measurement saved his meeting from cancellation and provided crucial strategic direction for the content of the next meeting.

•    Learn a recipe for developing meetings that will deliver high-value, measurable results every time from Ira Kerns, Managing Director and designer of MeetingMetrics, the award-winning online meeting results measurement tool set. Kerns will show how any meeting professional and meeting owner can deliver high-value meeting results and prove it.

Agenda