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Value Creation in the Brazilian Business Travel Market

Executive Forum

Sao Paulo, Brazil
24 August 2006
Gran Meliá Mofarrej

This half day Forum will examine how value is being created and delivered by travel suppliers as well as corporate travel programs in the Brazilian business travel sector.



Para acessar o horário do fórum em português, por favor clique aqui.

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Agenda

12:30 – 13:25

Registration & Lunch

13:25 – 13:30

ACTE Welcome & Update

13:30 – 14:15

Airline Economics in the Brazilian Market

This session will examine airline business in Brazil from the perspective of Economics 101—supply, demand, cost and competition—to help attendees understand how these factors influence the airlines in developing strategies related to distribution, yield management, marketing and service.

Presenter:
Lincoln N. Amano, Diretor Comercial, GOL Linhas Aereas Inteligentes

Presenter:
Christina Binnie, Corporate Account Executive, Lufthansa Sao Paulo

14:15 – 15:00

Hotel Economics in the Brazilian Market

In addressing the needs of the business travel market how do hotels evaluate whether the corporate business they receive is a “good deal” for them? This session is particularly timely as many corporations are finding their hotel spend is matching or exceeding their air spend.This session will provide you with a better understanding of hotel economics that will help you in preparing for your next round of hotel negotiations.

Moderator:
Barbara Asmussen, Manager-Alliances, FlyTour Business Travel

Presenter:
Andre Monegaglia, Finance Director, FOHB

15:00 – 15:30

Coffee Break

15:30 – 16:15

A New Calculation for Acquring Value

Despite the continuance of commissions, a number of Brazilian travel management companies and their clients are working towards “pay for service” compensation schemes. This new financial arrangement transforms the focus on value delivered by the travel management company from that of a “transaction agent” to that of a business partner to the client. Learn why both TMCs and corporate clients are embracing this model.

Presenters: Eduardo Murad, Procurement and Logistics - Travel and Fleet Management, Siemens and Marcelo Simoes, Sales Planning Manager, American Express Business Travel

Presenter:
Jose Marques, Head of Client Management Brazil, American Express

16:15 – 17:00

Travel Policy: Handcuffs For the Traveler Or Benefit Provider?

What is the relationship between travel policy compliance and value in terms of savings and improved service for travelers and their companies. This session will examine the strategic and quantifiable results that adhering to travel policy can bring to a corporation when a policy is developed and enforced to with strategic objectives

17:00 – 00:00

Concluding Remarks

Forum Location and Hotel Accommodations

Gran Meliá Mofarrej
Alameda Santos
1437, Sao Paulo, Brazil

Sponsors

Local Sponsors


ACTE Education

For information about this or other ACTE Educational Forums, please contact:
ACTE education department at 1-703-683-5322