ACTE PRESS RELEASE
For Immediate Release
Breaking Through Contemporary Expectation
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Welcome to the confluence of technology, economics,
corporate evolution, procurement and business travel
management. Each of these elements represents a major
force in global commerce. They are coming together here - in
Singapore, over the next two days - in a thunderclap of innovation
that will lead to the next business travel management industry
breakthrough.
A "breakthrough" can take many forms. New inventions are most
commonly hailed as breakthroughs. But the breaking through
process really begins with vision and ends in leadership. The 2004 ACTE Asia-Pacific
Training Workshop was designed to extend your vision beyond contemporary
expectations, and to lead your company to growth and profitability.
This year's programme will certainly enable you to get the most out of cost containment
procedures - a high priority with every ACTE member company. Yet a key objective of
this event is to break through the cost containment mold and demonstrate how business
travel management can be wielded as a strategic corporate asset.
Our goal is to give each of you - and your company - a distinct advantage in dealing
within a global marketplace. The extent of this advantage will be determined by your
command of global business practices, your understanding of processes that make
travel more productive (as well as those that impede its success), and your ability to
drive the industry from the inside.
All of this adds up to a major "breakthrough" for you, your company, and the business
travel management industry. As ACTE's President, it is my privilege to welcome you to
business travel industry history in the making - the year of breaking through.
Cheers,
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