How to Build a Silver Bullet Machineª Workshop

Every organization strives to have a magic 'silver bullet' -like a fantastic product or a great brand. But we all know that sooner or later, individual 'silver bullets' tarnish-products become obsolete, competitors steal the brand space, etc. Smart organizations don't rely on a single 'silver bullet'-they have a 'machine' that builds them. The machine isn't a kit-it's an organizational capability to have great ideas again and again. Surely generating great ideas is all about genius, or luck or accident? No. It isn't. If you want to find out how you too can generate great ideas on demand-build your own 'silver bullet machine'-come to this action-packed, mind-stretching master class let by British creativity guru Dr. Dennis Sherwood