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Prepare to Strategize: Approaching Essential Aspects of Travel Management Intelligently
Attend this full day ACTE Executive Forum and take advantage of a
unique opportunity to hear from experts in security, technology,
communication, and best-business practices.
In addition to positioning yourself to network with high-powered
travel industry executives, you will leave this event with sharpened intelligence on:
- How to Conduct a Security Audit
- How to Optimize Technology
- How to develop a best practice communication/marketing campaign that works.
- How to develop a productive relationship with Purchasing
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Agenda |
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8:45 a.m. - 9:00 a.m. |
Welcome & Opening Remarks
Presenter:
ACTE Leader
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9:00 a.m. - 9:45 a.m. |
New Frontiers in Savings: Maybe now it is time to talk about IVR,
offshore, 24/7 servicing, and interactive bookings
Presenter:
Suzan Mbowa, Vice President, Business Travel, American Express
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9:45 a.m. - 10:30 a.m. |
How to Conduct a Security Audit
In this session Bill Irwin, a seasoned veteran of law enforcement and corporate security,
will offer insight and information on auditing your contingency plan for better:
- Identification of potential threats to travelers
- Reduction of their vulnerability
- Minimizing the impact of a security incident
Presenter:
Bill Irwin, Security Consultant
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10:30 a.m. - 11:00 a.m. |
Coffee Break
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11:00 a.m. - 12:00 p.m. |
B2E (Business to Employee)...
Exploring the Many Mediums for Creative Communication:
How to Develop a Best Practice Communication/Marketing Campaign that Works.
By utilizing key marketing strategies, the Merck Travel Department created a program
to communicate and promote the benefits of its program. It has been so successful
that other departments within Merck as well as outside companies have sought the consultation
of Travel to launch their own communication/marketing campaigns.Eric Peter will share with
attendees how Merck travel developed a brand image and built brand awareness amongst its customers
and employees. Discussion will cover developing a strategy for an effective marketing/communication
campaign in a cost-conscience environment, as well as, the important "To Do's" before,
during and after the development of each communication/marketing piece.
Presenter:
Eric Peter, 2003 Advancing the Industry Award Winner, Manager, Travel Services, Merck
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12:00 p.m. -12:45 p.m. |
Lunch & Networking
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12:45 p.m. - 1:30 p.m. |
Keynote: Buying Smarter: Strategies that Connect with Corporate Purchasing
This presentation will offer Travel Managers key strategies for developing a productive relationship
with Purchasing by understanding their basic buying behaviors and political agendas.
Presenter:
Mike Koetting, Senior Vice President, TQ3 Travel Solutions |
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Forum Location & Hotel Accommodations |
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The Westin Grand
2350 M Street, NW
Washington D.C. 20037
A discounted rate of $249 is available for a limited number
of sleeping rooms, on a first come, first served basis. Please call
the hotel directly to make your reservation. For reservations call
202-429-0100.
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