Brussels Education Forum with BATM

1 February, 2018

Main Theme

Traveller Centricity - How to Put the Traveller at the Heart of your Travel Programme
Traveller experience is a key factor in each business travel programme! What elements can create and  prove the value of a traveller centric programme; keeping your travellers happy, safe and compliant. Is a traveller centric program a proven benefit to higher compliance? How can we measure traveller satisfaction?

Special Travel Offer!
Thalys is pleased to offer a limited number of return rail tickets between the Netherlands and Belgium to bona fide travel managers and buyers only. Fill out this short survey to reserve your free seat! Don't forget to register for the event at the bottom of this page.

Housing Offer!
Should you require accommodation, the nearby Novotel Brussels Airport can still offer availability. 
Special rate: 154 EUR/night VAT, wireless internet and breakfast included (5 EUR city tax payable separately).
Booking guidelines: Please send name, contact and preferred booking period to Mathieu Drugmand (T: +32 (0) 2 714 56 78, (Subject of the email: ACTE). 

Having trouble with registration? Please contact Vittoria Lomazzi for assistance!

Venue Sponsor: 
Partner Association:   
Event Sponsors:   


9:30 - Registration & Networking

10:00 - Opening & Welcome

Stephanie Smook
, Acting Regional Director, EMEA , ACTE

10:05  - Global Trends in Business Travel - Making Sure Your Travel Programme is Ready

Greeley Koch, Executive Director, ACTE

10:20 - Keynote Presentation - The EU General Data Protection Regulation (GDPR)
A legal expert will explain the principle of the new regulations coming into effect on 25 May 2018 - the most important change in data privacy regulations in 20 years! What is the GDPR and what are its requirements for managing personal data?

Olivier Dugardyn, Lawyer and founder, Dugardyn & Partners Law Firm
Marc Loveniers, Lawyer, Dugardyn & Partners Law Firm

10:40 - Case Study Presentation on Traveller Centricity

Ino Ecker
, Head of Travel Process and Integration, Bayer Business Services

10:55 - Session 1a: Round Table Discussions on Simplification in Business Travel
Jointly discuss what simplification means and what is needed to simplify your programme.

11:40 - Session 1b: Is Simplification the Answer to Having a Traveller Centric Travel Programme and Policy in Place?
This session will take form of a panel discussion focused on travel policy and simplification (from booking to expensing). Topics to be explored include:

  • How to introduce traveller centricity in your travel policy?
  • How to achieve a lean but ‘mean’ and successful travel programme?
  • Can traveller centricity help getting a higher compliance?

Sabah Kahoul, General Manager, Business Travel Purchase

Jan-Willem Basselier, Manager Business Development & Partnerships, Concur
Geert Behets
, Head of Global Travel, Meetings, & Fleet Management, UCB Pharma
Jean-François De Mol, Sr. Director Inside Sales and Client Retention EMEA, BCD Travel
Ino Ecker, Head of Travel Process and Integration, Bayer Business Services
Jason Grist, Area Manager Business travel for Benelux, Nordics & UK Area,

12:30 - Networking Lunch

14:00 - Session 2 - Dealing with Disruptiveness in Business Travel Programmes
What is disruptive travel? How can new technologies and tools, booking methods and content affect the traveller? How and at what cost can we incorporate disruptive innovations into our travel program, policy and processes? How innovative can we actually be; how feasible is it to use and implement these new technologies and tools?!

Yves Galimidi, YG Business Travel, Meetings & Mobility Solutions, YG Consulting

James Eder, CEO & Founder,
Kirk Flitton, Commercial Director, FLIO

15:00 - Session 3 – Can Traveller Satisfaction be Measured and What are the Success Factors for Increased Traveller Satisfaction?
The aim of the session is to explore traveller satisfaction and the HR effect of traveller centricity. How do buyers and suppliers measure traveller satisfaction? Is there any technology available?

Yves GalimidiYG Business Travel, Meetings & Mobility Solutions, YG Consulting

Christine Delarue, Head of Customer Experience Quality, Brussels Airlines
Greeley Koch, Executive Director, ACTE

16:00 - Wrap-Up, Key Takeaways and Learnings

Pascal Struyve
, President, BATM

16:10 - Thank You & Closing

16:15 - Networking & Drinks Reception

Venue - Crowne Plaza Brussels Airport

The bright and modern Crowne Plaza Brussels Airport hotel is your peaceful retreat in the Corporate Village, 10 minutes by shuttle from Brussels Airport. Free Wi-Fi anytime, anywhere.

The Crowne Meetings Director can help arrange stylish events in our 16 meeting rooms, from board meetings for 8 to theatre-style seminars for 350. Meet and greet clients in our breakfast area or prepare your prsentation in the 24-hour Business Centre.

Address: Da Vincilaan 4, 1831 Brussels
Telephone: +32 2 4163333

Please contact Vittoria Lomazzi for a discount on your overnight stay at Crowne Plaza Hotels and Resorts.


Become a member of ACTE today and receive up to 30% off the non-member registration rates.

If you are a Corporate Buyer Member or Student Member, please contact Vittoria Lomazzi to help you with your complimentary registration.

All prices below are in EUR.

ACTE/BATM Corporate Buyers & GOV/NGO's/Faculty Pricing: 


  • €0*


  • €179

Supplier Pricing: 


  • €249


  • €329

Student Pricing: 


  • €0*


  • €89

Processing Fee: €10
Cancellation/No Show (Buyer) Fee: €25
Cancellation Fee (Others): €25
Transfer Fee: 25
Administration Fee: 25


ACTE invites qualified bloggers, journalists and reporters for news dailies, financial publications, business travel publications, and broadcast media to submit a registration request for press credentials expressly for the purpose of editorial coverage. Press credentials limited to two per media outlet. Advertising sales staff may not register as press. To submit your request for a complimentary press registration, contact us.

*Registration fees for ACTE events are now included as an enhanced membership benefit for business travel managers. This offer extends to all existing travel manager members and any new travel managers who join ACTE in 2018. A nominal non-refundable processing fee (€10) is required at the time of registration and membership must be valid throughout the event date(s). Corporate buyer members who cancel their registration less than 7 days prior to the conference or who are no shows will be charged a €25 cancellation fee. Cancellation fees are assessed to meet the final commitments for food & beverage at the host venue. To view the full cancellation and no-show policy click here. Free and discounted registrations are non-transferable.

For registration questions please contact us.

Please contact us for registrations requiring an invoice for payment.

Education will build upon the travel manager as the supporting hub, with each of the spokes representing the various components that must come together in a unified fashion for a successful travel programme. Key focus areas within each of these spokes will surround the evolving expectations and needs of the modern business traveller, and support to the travel managers with both today's challenges and tomorrow's future. We encourage participation of corporate travel professionals, buyers and suppliers and both members and non-members. If you company would like to sponsor this event and gain valuable marketing exposure, please contact usACTE would also like to thank the ACTE Advisory Board who worked closely with staff to guide the development of this forum.
Online registration not available.

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