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STRENGTHENING INDUSTRY TRUST TASK FORCE
FOCUS:
- To explore the issue of trust between travel buyers and suppliers given the pressures that today's economic, geopolitical, and industry environment are exerting on the buyer/seller relationship.
- To identify opportunities to enhance the level of industry trust between buyers and suppliers.
- To identify how ACTE can provide support for this initiative through educational efforts, publications, and/or ongoing discussion groups.
TASK FORCE MEMBERS:
James Lennon, Global Travel Leader, Pricewaterhouse Coopers - Task Force Chairperson
John Asselta, Director of Meetings & Travel Services, KPMG
Monisa Cline,Managing Director, North American Sales, Continental Airlines
Tony D'Astolfo, Vice President, Sales, GetThere
Bonner Fulenwider, Global Travel Manager, Lyondell Chemical Company
Scott Guerrero, TQ3 Travel Solutions, COO, TQ3 Americas
Heidi Juiris, Global Travel Manager, Baxter
Lisa Meehan, Director, Travel Services, Merck & Co., Inc.
David Ogilvie, Vice President, Global Corporate Travel, Starwood Hotels & Resorts
PROGRESS:
- February 2002 - ACTE holds Industry Leaders Summit in Chicago to identify the major issues facing the business travel industry and inhibiting the industry's recovery. One of the subjects that garnered much interest was that of 'trust' between buyers and sellers and the pressures that today's economic, geopolitical, and industry environment are exerting on the buyer/seller relationship. It was agreed that the topic warranted further discussion among a group of respected buyers and sellers.
- February 2003 - ACTE forms task force to investigate the issue of buyer / supplier trust in today's environment.
- April 2003 - ACTE task force begins research on the issues and concerns impacting trust from both a buyer and supplier perspective. Research focuses on:
- Identifying the industry characteristics and behaviors impacting trust
- Understanding the root causes of these trust 'eroders'
- Identifying the potential consequences of inaction to address these trust 'eroders'
- Develop potential opportunities for changing behavior and strengthening industry trust.
- May 2003 - ACTE task force begins definition of 'Good Business Practices' and self-evaluation tool for buyers and suppliers.
- May to Present - ACTE incorporates task force research to date into ACTE educational programming.
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